EVENT

 

 Friday, July 15 to Sunday, August 28, 2016 

A Customary Event Held over Summer in which Fish from Okinawa Churaumi Swim around Ginza!
Packed with “Edutainment” Events Allowing Visitors to Enjoy Learning about Creatures of the Sea!

Sony Building 50th Anniversary
Opening of Sony Aquarium
- Sony Aquarium Returns to Ginza This Summer -

“Sony Aquarium” will be held throughout the entire Sony Building in Ginza, under the supervision of Okinawa Churaumi Aquarium, from Friday, July 15 to Sunday, August 28, as part of the 50th anniversary of Sony Building.
This year’s event will be based on the concept of “edutainment (*1).” A hands-on event has been prepared to allow visitors to experience Sony’s technologies and products, and have fun learning about the wilderness and creatures of Okinawa through aquarium exhibits that recreate the ecosystems of Okinawa Churaumi, movies made using Sony’s technologies, etc.
A large 14-tonne aquarium will be set up in Sony Square, an outdoor event space at Sony Building, and this year, visitors will be able to enjoy watching a variety of fish including a giant grouper.

In Communication Zone OPUS on the 8th floor, a short movie will be screened of the adventures and character-building experiences of a boy, which unfold in Okinawa Churaumi. The movie will be shown on a huge 200-inch screen in 4K (*2) with High Resolution (hereinafter Hi-Res) Audio (*3) offering an immersive experience.

■50th Anniversary of Sony Building: Overview of “Sony Aquarium”

Duration: Held over 45 days from Friday, July 15 to Sunday, August 28, 2016. * Free admission and participation
Time: 11:00 A.M. - 7:00 P.M. * The large outdoor aquarium is open until 11:00 P.M.
* The details of the event are subject to change without prior notification.

*1: “Edutainment” is a portmanteau of “education” and “entertainment.”

*2: Images with over four times the detail of Full HD (high definition), which has 1,920 x 1,080 pixels (around 2,070,000 pixels).

*3: High-resolution audio offers quality generally surpassing (either in the sampling rate or the number of bits) that of CDs (16 bit/44.1 kHz) and DAT (16 bit/48 kHz), and refers to audio in PCM or DSD format.

50th Anniversary of Sony Building: Overview of “Sony Aquarium”

“4K & Hi-Res, 200-inch theater”
The Life and Adventures of Crybaby Jin Set in Okinawa Churaumi

★An awesome short movie screened in 4K with Hi-Res Audio.

A short movie of the mysterious experiences of a boy over summer, set in Okinawa Churaumi, will be screened in OPUS on the 8th floor. Visitors will be able to learn about the ecology of creatures in the sea while enjoying the movie. Sit back and savor crisp images of the sea of Okinawa in 4K, along with the high quality sound of human voices in Hi-Res Audio.

There is also a quiz corner on the short movie that visitors may enjoy in the subway concourse on the 2nd basement floor.

★An Immersive Experience Offered by the 4K and Hi-Res Audio

The 4K movie was filmed using Sony’s digital single-lens reflex camera, “α7S” and CineAlta 4K camera “F65” and “PMW-F55.” Visitors may enjoy movies of the creatures of Okinawa Churaumi filmed to date, taken from angles that will make them feel as if they had become sea creatures themselves.
The images will be complemented with Hi-Res Audio, offering an immersive experience. The Hi-Res Audio (the sounds of nature, underwater sounds, music and actors’ voice), played in 96 kHz/24 bit linear PCM through Sony’s top-of-the-line speakers, two reference model R Series SS-AR1, and the stereo amplifier of the ES Series, TA-A1ES, realize high-quality reproduction of sounds, offering an immersive experience that will make visitors feel as if they were really there.
Sony Design: MAKING MODERN

(The Story)
Jin is a boy in third grade, who is not fond of seas creatures.
One day, Jin wakes up to find that he has suddenly been transformed into a whale shark-like creature. He decides to set out on an adventure to explore the ocean. He is hesitant, but strives to learn more about the creatures of the sea. Watch the movie and find out if Jin succeeds in returning to his former life as a boy.

Name of the movie: Crybaby Jin and The sea
Running time: About 10 minutes per screening (starts at 00, 20, and 40 minutes past the hour, every hour). Visitors are free to enter or leave as they wish.
Time: 11:00 A.M. ? 7:00 P.M.
Venue: Communication Zone, OPUS, on the 8th floor
* The screening times and schedule are subject to change without prior notification. There will also be times and days during the event when the movie will not be screened.

The Life and Adventures of Crybaby Jin Set in Okinawa Churaumi

○ Meet the Fish from Okinawa in Ginza!

In the outdoor event space, Sony Square, facing Sukiyabashi Intersection in Ginza, fish from Okinawa will be put on display once again this year.

In the huge 14-tonne aquarium based on the theme of the sea around Okinawa, a giant grouper, as well as 500 or so other fish of 23 different species, including a meter-long black-spotted moray that is popular among visitors for its humorous expressions, will be put on display one after another during this year’s event. Visitors can see the aquarium from the back to enjoy a view that almost looks as if the fish are swimming through the city.
Visitors may also watch the fish being fed during feeding time, and staff from Okinawa Churaumi Aquarium will give explanations, allowing people to learn about the actual fish in the aquarium while enjoying watching them swim.

Feeding time: Starting 11:30 A.M./5:30 P.M. About 30 minutes per session
Explanation time: Wednesdays, Saturdays and Sundays only. Starting 1:30 P.M./2:30 P.M./3:30 P.M./4:30 P.M./6:30 P.M. About 15 minutes per session
* Events are subject to cancellation or changes in time without prior notification depending on the weather and condition of the fish.

Website for more details.(Japanese Only)
http://www.sonybuilding.jp/event/aqua/

Sony Design: MAKING MODERN


Tuesday, February 16 to Saturday, March 21, 2016 AM11:00-PM11:00

48th Ai no Izumi A Sony Group Charity Program
Save Sumatra Forest & Stop Climate Change

UnderUnder the joint sponsorship of Sony Group’s 21 companies and two foundations, we are implementing the 48th Ai no Izumi, a charity fund-raising event.

Ai no Izumi (*1) This charity drive has been held every year since 1968.The donations received at WWF Japan will go to support both of its “Forest Conservation Project in Sumatra” and “Climate and Energy Project”.

The tropical rainforests in Sumatra Island, Indonesia, are precious areas fostering one of the richest biodiversity in the world. Deforestation in Sumatra has caused serious threats to endangered and rare wild species such as Sumatran Elephants, Rhinoceros, and Tigers by destroying their habitats, and also exacerbated the climate change by emitting huge amount of CO2 and by deteriorating the forests’ function of carbon fixation.

*1 Ai no Izumi (Fountain of Love)
The Fountain of Love is based on the Trevi Fountain in Rome. It is said that if you throw a coin into the Trevi Fountain, you will find happiness. Since 1968, the Sony Building has used its own version of the famous fountain to collect money for charity.

<How to donate>

  • Cash (Sony Building 1F Entrance donation box and donation boxes at all 18 shops inside the Sony Building and Osaki as well as at cooperating companies and facilities)

  • Edy e-money(Sony Building 1F Entrance)

  • Facebook www.facebook.com/sonybuilding  (Japanese Only)
    Status of Ai no Izumi on Sony Building Official Facebook 1 Share = donate 10yen

Sony Design: MAKING MODERN

<How donations are used>

Your donations will be used through WWF Japan to support its conservation activities in Sumatra, Indonesia, such as reforestation, research on habitats of wildlife, elephant patrol, aid for community-based activities including patrol to prevent illegal actions, and global efforts to prevent the climate change.

【Donation destinations】

WWF Japan

WWF is one of the world’s largest leading conservation organizations, working in more than 100 countries and supported by 5 million supporters globally. WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by: conserving the world’s biological diversity; ensuring that the use of renewable natural resources is sustainable; and promoting the reduction of pollution and wasteful consumption.
http://wwf.panda.org/
WWF Japan

【Sony's corporate social responsibility】

"For the Next Generation"is a key phrase to descrbe Sony's CSR direction. Sony continues to pursue a wide range of initiatives based on this direction. Sony helps address the needs of communities.

http://www.sony.net/SonyInfo/csr/index.html

Sony Design: MAKING MODERN

- Event Information -

Bring the Animals of Sumatra to Life with Your Donation SUMATRA -TREE OF LIFE-  

SUMATRA -TREE OF LIFE is an exhibit of Sumatra, an island of forests that supports great biodiversity. When standing by, the screen enters an “identification manual mode,” showing the diverse range of flora and fauna of Sumatra, but whenever a donation is made, people may enjoy watching the screen switch to a “moving identification manual mode” in which animals representing Sumatra (Sumatran elephants, Sumatran rhinos, Sumatran tigers) begin moving around inside the huge screen.
Don’t miss this opportunity to catch a glimpse of the ecology of animals in Sumatra.
Venue: Entrance hall, 1F   
Time: AM11:00~PM11:00

SUMATRA -TREE OF LIFE

- Tangible Earth -

A digital globe showing the state of the earth in real time, including information on the weather, is used to simulate climate change (global warming in particular).
Venue: Entrance hall, 1F   
Time: AM11:00~PM11:00
Equipment provided by Earth Literacy Program

- The Charity Event Schedule -

Participants are kindly asked to make donations after the commemorative photo session.
Time and Date: 30 minutes per event starting noon,PM2:00 and PM4:00
Venue: Entrance hall, 1F
Limit: 30 participants per event
*Tickets will be handed out 30 minutes before each event.
*A printing service will not be provided for photos taken. Participants are asked to bring their own cameras.
2/21(Sunday) ,3/13(Sunday) : Momo-Imouto (PostPet Nama Momo Family)
3/4(Sunday) : Toro・Kuro
3/12(Saturday) : Gaspard et Lisa

Overview of the 48thAi no Izumi A Sony Group Charity Program
Duration: Tuesday, February 16 to Saturday, March 21, 2016 
Time: AM11:00-PM11:00

Website for more details.
http://www.sonybuilding.jp/e/csr/index.html


Tangible Earth


 Friday, December 18 to Sunday, February 14, 2016

Sound Planetarium
Hi-Res Music Echoing across the Mirrored Sky
The Once-in-a-Lifetime Miracle of Breathtaking Scenery! The Star-Filled Sky of Uyuni Salt Flat Is Recreated in Ginza

“Sound Planetarium: Hi-res Music Echoing across the Mirrored Sky,” an event in which visitors will be enveloped in high-resolution audio and a star-filled sky, will be held at Sony Building in Ginza, Tokyo.

The third event in this series was produced in the image of the breathtaking scenery of the mirrored star-filled sky of Uyuni Salt Flat. The singer-songwriter of Sony Music Entertainment Japan, miwa, will be the navigator, who will guide visitors through the miraculous star-filled sky with her crystal-clear singing voice.

MEGASTAR II, the optical planetarium projector developed by the planetarium creator, Takayuki Ohira, will be used to project 10 million shimmering stars, some of which cannot even be seen with the naked eye. Stars and computer graphics will be projected onto the ceiling and walls, as well as the floor, creating a feeling of being completely enveloped in stars. Visitors can enjoy the magical harmony created by the combination of mysterious images and hi-res audio created through Sony’s technological power.
Take a break from the hustle and bustle of this hectic season, to spend a moment of luxury that can only be experienced at Sony Building.

Sony Design: MAKING MODERN

Overview of the “Sound Planetarium: Hi-res Music Echoing across the Mirrored Sky,”

Duration: Friday, December 18 to Sunday, February 14, 2016
* Excluding January 1, 2016 (Fridays and public holidays)
* Free admission and movie
Time: AM 11:00 to PM 7:00
* AM11:00 to PM 6:00 on Thursday, December 31, 2015, Saturday, January 2 and Sunday, January 3, 2016

Website for more details. (Japanese Only)
http://www.sonybuilding.jp/eventspace/opus/soundplanetarium/

Sony Design: MAKING MODERN


 Monday, November 16 to Sunday, December 13, 2015 

Experience the Latest of the 007 Series at Sony Building!
Event to Commemorate the Release of the 007 Movie, “SPECTRE”

An event will be held from Monday, November 16 to Sunday, December 13, at Sony Building in Ginza, Tokyo, to commemorate the release of the 007 movie, “SPECTRE,” due to be released on Friday, December 4.

A trailer, a movie of the making of “SPECTRE,” interviews and other special movies will be shown on a massive 200-inch screen in Communication Zone, OPUS, on the 8th floor. Moreover, the dress worn in the movie by Lea Seydoux, who plays the Bond girl, Madeleine Swann, will be placed on display.

Panel and catalog displays showing the world of 007 through the history of production, from the 1st to the previous 23rd movie of the series, will be exhibited in the foyer of the building.

Sony Design: MAKING MODERN

The Range Rover Sport SVR, the fastest and most powerful high-performance model in the history of Land Rover that was actually used in the filming of “SPECTRE” will be put on display in the entrance hall on the 1st floor from Friday, November 26 to Sunday, December 13. This Range Rover Sport SVR was used to film scenes along a mountain road blanketed in deep snow, and visitors can get a firsthand look at the beating it took in heroic action scenes.

Other attractions include a lottery draw for great prizes, which visitors can enter by posting photos of themselves on SNSs (Twitter, Facebook, Instagram) taken at the photo spot (with a panel, the vehicle and costumes) on the 1st floor.
Don’t miss this opportunity to enjoy the world of 007’s “SPECTRE.”


Overview of the Event to Commemorate the Release of the 007 Movie, “SPECTRE”

Duration: Monday, November 16 to Sunday, December 13
* Free admission and movie
Time: AM 11:00 to PM 7:00

Website for more details. (Japanese Only)
http://www.sonybuilding.jp/event/007SPECTRE/

Sony Design: MAKING MODERN

Land Rover「Range Rover Sport SVR」


 Friday, July 24 to Sunday, September 6, 2015 

The Creatures of Okinawa Churaumi Will Once Again Swim around Ginza This Year in All Their Colorful Glory!
Experience the Awesome Images and Sounds of Life-Sized Whale Sharks!
Highly Popular Seminars Will be Given by Aquarium Keepers Dispatched from Okinawa Churaumi Aquarium

48th Sony Aquarium: Announcing the Holding of “Meet DokiDoki
- A Summer of Discovering the World of Churaumi”

The “48th Sony Aquarium” will be held throughout the entire Sony Building, under the supervision of Okinawa Churaumi Aquarium, from Friday, July 24 to Sunday, September 6.
A large, 14-tonne aquarium will be set up in Sony Square, an outdoor event space at Sony Building, allowing visitors to enjoy sandbar sharks displayed for the first time this year alongside other live fish.
In Communication Zone OPUS on the 8th floor, life-sized images will be shown of whale sharks and other creatures of Okinawa Churaumi , photographed using Sony’s digital single lens reflex camera, α7S. A movie that includes images captured on the digital 4K video camera, Action Cam FDR-X1000V, attached to a whale shark can also be enjoyed on a massive, awesome screen.
Sony Aquarium is a customary event held over summer in Ginza every year, and enjoyed by numerous visitors. People are invited to visit Sony Building this year, too, to enjoy the wonders of Okinawa Churaumi.

■Overview of the 48th Sony Aquarium: “Meet DokiDoki
- A Summer of Discovering the World of Churaumi”

Duration: 45 days from Friday, July 24 to Sunday, September 6, 2015 *Free Admission and Participation
Time: AM 11:00 to PM 7:00 *The large outdoor aquarium is open until PM 11:00
Venue: Sony Building 5-3-1 Ginza, Chuo-ku, Tokyo
・See awesome life-sized images of the whale sharks at Okinawa Churaumi Aquarium! A movie will be shown on a massive screen (*2) in 4K, with High-Resolution (hereinafter Hi-Res) audio (*3)!
・Sandbar sharks that were hatched at Okinawa Churaumi Aquarium this year will also be shown for the first time! Watch the 800 or so colorful fish swimming around the massive aquarium in the middle of Ginza.
*1 Images with over four times the detail of Full HD (high definition), which has 1,920 x 1,080 pixels (around 2,100,000 pixels ).
*2 Large light-emitting ultra HD screens used in 4KVIEWING® provided by Sony PCL Inc. A screen measuring 7.6 m in width and 2.7 m in height will be used for the exhibition.
For more details on 4KVIEWING®(4KVIEWING is a registered trademark of Sony PCL Inc.)
*3 High-resolution audio offers quality generally surpassing (either in the sampling rate or the number of bits) that of CDs (16 bit/44.1 kHz) and DAT (16 bit/48 kHz), and refers to audio in PCM or DSD format.
※ “PlayStation” is a registered trademark of Sony Computer Entertainment Inc.

Sony Design: MAKING MODERN

Overview of the 48th Sony Aquarium: “Meet DokiDoki - A Summer of Discovering the World of Churaumi”

* Please note that the duration and other details of the event may change without prior notification.

[Exhibition Zone]
○ Theater for Experiencing an “α” Movie & Hi-Res Audio
Watch Life-Sized Whale Sharks Swimming around! Enjoy an Immersive Experience of Okinawa Churaumi with 4K Images and Hi-Res Audio!

★Filming of 4K Movies Using an α-Series camera and an Action Cam

Movies will be shown in OPUS on the 8th floor, filmed in 4K, taking advantage of the portability of Sony’s compact digital single lens reflex camera, α7S, and the digital 4K video camera, Action Cam FDR-X1000V.
The α7S digital single lens reflex camera was used to capture life-sized images of whale sharks and other creatures of Okinawa Churaumi, focusing on the colorful life and majestic wilderness. Moreover, the digital 4K video camera, Action Cam FDR-X1000V, was attached to a whale shark in the Kuroshio sea Tank at Okinawa Churaumi Aquarium to film the inside of the aquarium as it swims around, which can be enjoyed by visitors. These movies will be screened on a massive, awesome screen measuring 7.6 m in width and 2.7 m in height (3,840 x 1,404 pixels).
Sony Design: MAKING MODERN

★An immersive experience through Hi-Res audio

The immersive Hi-Res audio further enhances the awesomeness of the images. The Hi-Res audio (of the sounds of nature, underwater sounds and music) recorded in 96 kHz/24 bit linear PCM is played through an audio system consisting of SS-AR1 of the reference standard R-Series, Sony’s top-of-the-line speakers, and TA-DA5800E, a multi-channel integrated amp. This is combined with high-resolution images to deliver an immersive experience.
Sony Design: MAKING MODERN
・Venue/Time: Communication Zone OPUS on the 8th floor / AM 11:00 to PM 7:00
* Screening times are subject to change without prior notification.

Sony Design: MAKING MODERN

○ Experience What It’s Like to Look Back on Memories of Okinawa by Perusing the Huge Quantity of Photos and Videos on PlayMemories Online

In the foyer of OPUS on the 8th floor, there will be a demonstration of PlayMemories Online, Sony’s photo and video cloud service that allows an unlimited number of photos to be uploaded for enjoyment on a variety of devices, including smartphones, PCs, televisions and PlayStation®. Visitors can experience the PlayStation®4 system’s high-speed scrolling interface that allow them to easily browse through the huge quantity of photos and videos taken in Okinawa.
・Venue/Time: The foyer of Communication Zone OPUS on the 8th floor / AM 11:00 to PM 7:00
About PlayMemories Online: http://playmemoriesonline.com

Sony Design: MAKING MODERN

○ Meet the Fish from Okinawa in Ginza!

In the outdoor event space, Sony Square, facing Sukiyabashi Intersection in Ginza, fish from Okinawa will be put on display once again this year.
In the huge 14-tonne aquarium based on the theme of the sea around Okinawa, sandbar sharks hatched at Okinawa Churaumi Aquarium this year, as well as a 800 or so other fish of 18 different species, including a meter-long black-spotted moray that is popular among visitors for its humorous expressions, will be put on display one after another during the event. Visitors can see the aquarium from the back to enjoy a view that almost looks as if the fish are swimming through the city. Moreover, aquariums set up inside the building will display colorful tropical fish, as well as sea anemones, shrimps, giant clams and a variety of other creatures.

★Visitors can also enjoy watching the fish being fed during feeding time
(PM 4:00 to PM 4:30).

* Feeding times are subject to change or cancellation without prior notification due to the condition of the creatures.
・Venue/Time:
Huge outdoor aquarium Outdoor event space, Sony Square.
Tropical Fish aquarium  Entrance hall on the 1st floor
AM 11:00 to PM 11:00

Sony Design: MAKING MODERN

○ Commemorative Shot with Whale Shark Jaws (Specimen)!

The jaws (specimen) of a 9.1-meter whale shark will be displayed in the entrance hall.
There are an unbelievable 10,414 teeth on the jaws!
Visitors may enjoy taking photos alongside the huge jaws that are big enough to swallow a whole human head.
・Venue/Time: Entrance hall on the 1st floor / AM 11:00 to PM 7:00

Sony Design: MAKING MODERN

[Event Information]
○ Collect Stamps and Win Great Prizes! Take Part in a Stamp Rally Lottery Draw

Collect stamps found at four locations throughout the building and go into the draw to win a trip to Okinawa, or original goods from Okinawa Churaumi Aquarium. Visitors are invited to take part in the stamp rally while enjoying the various events on all the floors.
・Time: AM 11:00 to PM 7:00
・Stamp Locations: Outdoor event space, Sony Square (moved to the entrance hall on the 1st floor if it rains) / Sony Showroom on the 2nd floor / Sony Store Ginza on the 4th floor / OPUS on the 8th floor
・Lottery Draw Venue: Entrance hall on the 1st floor
* Participation in the lottery draw is limited to one draw per person per day.

○Receive Desktop Wallpaper for Becoming a Follower and Tweeting

Become a follower of the official OPUS Twitter account (@opus_event), post your opinion on Twitter with a hashtag 「#OpusPresent」 for applying, and receive an original Desktop Wallpaper of the event.
 (* available in various sizes for use with tablets and smartphones).
・Duration of Campaign: Friday, July 24 to Sunday, September 6

《Marine life from Okinawa Churaumi Aquarium is coming back to Ginza this summer.》
Okinawa Churaumi Aquarium

Okinawa's wealth of nature, history and culture can be experienced at Ocean Expo Park, a place where you can even enjoy a dolphin show.
Okinawa Churaumi Aquarium is one of many popular facilities at Ocean Expo Park.
At the Aquarium, an intriguing world of marine life found in Okinawa is spread out before you. A sea of coral dazzled with sunlight exhibits living coral colonies in large scale.
With its enormous capacity, a gigantic tank called The Kuroshio Sea Tank the largest fish in the world, the whale shark, and the world's first successfully bred-in-captivity manta can also be seen. Moreover, you can experience the sea of Okinawa when you journey into the deep sea, which recreates Okinawa's mystery-enshrouded sea.
We hope to see you at Okinawa Churaumi Aquarium, where new encounters and discoveries await each time you visit!
・Website: http://oki-churaumi.jp/en/

Website for more details. (Japanese Only)
http://www.sonybuilding.jp/event/aqua/

Sony Design: MAKING MODERN


 Wednesday, April 29 (public holiday) to Sunday, June 14, 2015 

Commemorating the publication of “Sony Design: MAKING MODERN”
Exhibition of historic Sony products and photos embracing its designs

Sony Design: MAKING MODERN
-The Challenge to Create an Archetype-

Since its foundation in 1946, Sony has maintained the spirit of “doing what has never been done before,” and has created numerous products and designs that symbolize the evolvement of time. This is the spirit that Sony has always had, and that will never change. Sharing an appreciation for this attitude, Rizzoli International Publications of New York, with an established reputation in art and design books, decided to publish “Sony Design: MAKING MODERN.” The book contains photos testifying to Sony’s history, and new photos taken of Sony’s successive designs.

An exhibition will be held at Sony Building of Ginza in Tokyo to commemorate the publication of this book. Around 30 products from the 70s to today will be placed on display. Historic products such as the original WALKMANR, which gave birth to today's "listen on the go" lifestyle,” and the Profeel, which created a new concept in TVs, are nostalgic, yet fresh even today. PlayStation® and other more recent products will also be put on display, giving insights into the evolution and maturation of designs. We look forward to your visit.

【Overview of Book】
“Sony Design: MAKING MODERN”

Published by Rizzoli International Publications (U.S.)
Edited by Ian Luna
Essay written by Deyan Sudjic, Director of the Design Museum (U.K.)
Binding by Chip Kidd
Publish release at the end of April 2015

・Time and Date: AM 11:00 to PM 7:00 Wednesday, April 29 (public holiday) to Sunday, June 14
・Venue: Communication Zone Opus, Sony Building 8F, Ginza, Tokyo

Website for more details. (Japanese Only)
http://www.sonybuilding.jp/eventspace/opus/SonyDesign/

Sony Design: MAKING MODERN


 Monday, December 1, 2014 to Monday, January 12 (public holiday), 2015 

47th Ai no Izumi
A Sony Group Charity Program
Support education for refugee children!
supporters, Toro and MOMO, will support the fund raising!

UnderUnder the joint sponsorship of Sony Group’s 20 companies and two foundations, we are implementing the 47th Ai no Izumi, a charity fund-raising event.
Sony Group characters, Toro from the Doko Demo Issyo game series
(*2) and MOMO from PostPet
(*3) have been recruited as official supporters in this Ai no Izumi event.

The donations received at Japan Association for UNHCR will go to support education projects that UNHCR is currently implementing for refugee children. Starting with school supplies, books, desks and chairs, this support will also go to upgrading and maintaining classrooms and making it possible for the refugee children to attend school. During Ai no Izumi, Toro and MOMO Imouto (PostPet Nama MOMO Family), among others, will hold charity events. Anyone visiting Ginza is welcome to take part in these Ai no Izumi charity fund-raising events.

<How to donate>
・Cash (Sony Building 1F Entrance donation box and donation boxes at all 19 shops inside the Sony Building and the Sony City Osaki as well as at cooperating companies and facilities)
・Edy e-money(Sony Building 1F Entrance)
・Status of Ai no Izumi on Sony Building Official Facebook 1 Share = donate 10yen
https://www.facebook.com/sonybuilding (Japanese Only)

<How donations are used>
The donations received at Japan Association for UNHCR will go to support education projects that UNHCR is currently implementing for refugee children. Starting with school supplies, books, desks and chairs, this support will also go to upgrading and maintaining classrooms and making it possible for the refugee children to attend school. http://www.japanforunhcr.org/en.html

Guided by "For the Next Generation" CSR philosophy, Sony supports science education for children and undertakes community engagement around the world in pursuit of solutions to global issues including realization of the Millennium Development Goals (MDGs). Among a variety of actions that UNHCR leads and co-ordinates to protect refugees, Sony aims to contribute to the educational support for the next generation in particular. http://www.sony.net/SonyInfo/csr/

【Japan Association for UNHCR】
The Office of the United Nations High Commissioner for Refugees was established on December 14, 1950 by the United Nations General Assembly. The agency is mandated to lead and co-ordinate international action to protect refugees and resolve refugee problems in about 125 countries. It has won the Nobel Peace Prize in 1954 and 1981. http://www.japanforunhcr.org/en.html

Website for more details. (Japanese Only)
http://www.sonybuilding.jp/csr/ainoizumi14/

47th Sony Aquarium Experience Sony’s movie of the Churaumi Colorful Wonderland filmed in 4K with high-resolution audio.


 Friday, November 7 to Thursday, December 25, 2014 

Sound Planetarium 2014
Experience a Trip to the Mysterious Moon through High-Resolution Music.

“Sound Planetarium 2014,” based on the theme, “A Trip to the Moon,” will be held in Communication Zone OPUS on the 8th floor of the Sony Building in, Ginza, Tokyo, from Friday, November 7 to Thursday, December 25, 2014.

● “Sound Planetarium” is an event based on the new concept of experiencing the true expansiveness of music through Sony’s high-end audio equipment, by allowing people to enjoy high-resolution music in combination with the projected images of a star-filled sky.

● MEGASTAR-II, developed by planetarium creator, Takayuki Ohira, is an opt-mechanical planetarium projector that is capable of projecting 10 million stars, which would normally not be visible to the naked eye. This is the planetarium that will be used at the event to recreate the sky filled with countless glittering stars.

● Japanese singer, Fumiya Fujii, will be the navigator to guide you through space where the mysterious Moon and star-filled sky await.

● A total of six tunes, proudly presented by Sony Music, will be played during the sound planetarium event, including the music of popular Japanese artists and Michael Jackson’s latest hit, “Love Never Felt So Good.”

● Each screening will include three pieces of music played to match the storyline, with uplifting music at the beginning as you set out on a journey to the Moon, the closest celestial body to the Earth, music to listen to as you gaze upon the Earth from the Moon, and climactic (orchestral) music as you return to the Earth overflowing with scintillating music.

It will be a planetarium show that is a cut above the rest, allowing you to enjoy awesome, powerful High-Resolution Audio (*1). If you are ever in Tokyo to do some sightseeing, we invite you to come and enjoy yourself at the Sony Building.

(*1) High-Resolution Audio is a recording that is in PCM or DSD format with data generally surpassing (higher sampling frequency or number of bits) that of CDs (44.1 kHz / 16 bit) and DAT (48 kHz / 16 bit).

Outline of the Sound Planetarium 2014
Dates: Friday, November 7 to Thursday, December 25
Venue: Communication Zone OPUS on the 8th floor of the Sony Building in, Ginza, Tokyo
Time: AM 11:00 to PM 7:00 * Free admission / Free entry and exit
Click on the link for more details: http://www.sonybuilding.jp/e/event/201412/

47th Sony Aquarium Experience Sony’s movie of the Churaumi Colorful Wonderland filmed in 4K with high-resolution audio.


 Friday, July 25 to Sunday, August 31, 2014 

47th Sony Aquarium
Experience Sony’s movie of the Churaumi Colorful Wonderland filmed in 4K with high-resolution audio.

Experience overwhelming beauty! See the nature of the Kerama Islands right before your eyes through Sony’s technology!
Delivering the underwater life of Churaumi to Ginza!

The 47th Sony Aquarium opens from Friday, July 25 to Sunday, August 31.
Based on the theme of Okinawa and the Kerama Islands, the underwater life found around beautiful coral reefs will be recreated through an aquarium and movies.
A stamp rally will also be held every day to allow visitors to enter a draw for original goods from the Okinawa Churaumi Aquarium.

A huge 14-ton aquarium has been set up in Sony Building’s outdoor event space, Sony Square, allowing visitors to enjoy the sight of live fish swimming, based on the theme of the Kerama Islands surrounded by beautiful, expansive coral reefs.

In the 8th floor Communication Zone Opus, movies of the scenery around the Kerama Islands and life in the ocean including humpback whales filmed in 4K (*1) will be shown on a large screen measuring 8 m in width and 2.7 m in height, with high-resolution audio (*2), offering an immersive experience that will make visitors feel as if they were really there.

“Explore Churaumi Wonderland!” has been set up in the Sony Showroom to inspire children’ summer holiday research projects. It will allow children to enjoy learning about the wonders of life on an uninhabited island full of nature, using Sony’s products.

Enjoy the charms of the Kerama Islands at the Sony Building in Ginza, recreated through Sony’s technology.

*1: Images with over four times the detail of Full HD (high definition), which has 1,920 x 1,080 pixels (around 2,070,000 pixels).

*2: DSD High-resolution audio offers quality generally surpassing (either in the sampling frequency or the number of bits) that of CDs (16 bit/44.1 kHz) and DAT (16 bit/48 kHz), and refers to audio in PCM or DSD format.

Outline of the 47th Sony Aquarium
Duration: Friday, July 25 to Sunday, August 31 * Free admission
Time: AM 11:00 to PM 7:00
* The large outdoor aquarium is open to visitors until PM 11:00
Venue: Sony Building in Ginza, Tokyo
Event page: http://www.sonybuilding.jp/event/aqua2014/ (Japanese Only)

47th Sony Aquarium Experience Sony’s movie of the Churaumi Colorful Wonderland filmed in 4K with high-resolution audio.


 Wednesday, May 14 to Sunday, Jun 1, 2014 

MICHAEL JACKSON NEW ALBUM
SPECIAL EXHIBITION TO COMMEMORATE THE RELEASE OF “XSCAPE”
“Feel” the world of Michael Jackson through 4K and high-resolution audio.

An event to commemorate the release of Michael Jackson’s new album in three-and-a-half years, “XSCAPE” on Wednesday, May 21, 2014 will be held at Sony Building in Ginza, Tokyo, from Wednesday, May 14 to Sunday, June 1.

8F OPUS
A documentary of the making of the new album, “XSCAPE,” will be shown in 4K (3,840 x 2,160 pixels) with high-resolution audio on a large 200-inch screen. Please also enjoy the classics, “Thriller” and “BAD,” along with two new songs from the album “XSCAPE,” in high-resolution audio.
* Excludes period from Wed., May 22 to Sun., May 25
Time: AM 11:00 to PM 7:00

4F Sony Showroom
Visitors will be able to enjoy all the songs on the albums, “Thriller” and “Bad” in high-resolution audio on the latest WALKMAN (R) and high-resolution equipment, in the High-Resolution Corner.
Visitors will also be able to enjoy listening to all songs on the new album, “XSCAPE,” in high-resolution audio preceding its release. Furthermore, they will be able to enjoy the full lineup of songs released by Michael in the past in the corner for Music Unlimited, Sony’s fixed-fee music streaming service.
Time: AM 11:00 to PM 7:00

1F Entrance Hall
Exhibition of photos centered on songs being promoted through high-resolution audio, including those from the new album.A corner where visitors can take commemorative snapshots with a life-sized Michael.
A figure of Michael Jackson from Madame Tussauds Tokyo will also be displayed on Sat., May 24, Sun., May 25, Sat., May 31 and Sun., June 1.
Time: AM 11:00 to PM 7:00

1F Pub Cardinal
Enjoy the special menu and cocktails made in the image of Michael Jackson’s songs while surrounded by photos of his singles jackets, and his songs.
Time: PM 2:30 to PM 10:00

6F MoMA DESIGN STORE, GINZA
Banality Teacups and Saucers (set of 6 including Michael Jackson motif) designed by the American artist, Jeff Koons, will go on sale.
Scheduled to be available until Sat., May 31
Time: AM 11:00 to PM 7:00

MICHAEL JACKSON NEW ALBUM SPECIAL EXHIBITION TO COMMEMORATE THE RELEASE OF “XSCAPE”


 Monday, December 2, 2013 to Monday, January 13, 2014 

46th Ai no Izumi
Join the Match Against Poverty!

Under the joint sponsorship of Sony Group’s 19 companies and two foundations, we are implementing the 46th Ai no Izumi, a charity fund-raising event.
This charity drive has been held every year since 1968.
A 8m-tall illumination titled “Crystal Aqua Trees 2013” will be installed in Sony Square, the Sony Building’s 1st Floor outdoor event space.
Crystal Aqua Trees will respond to the kindness of people who make donations with "Thank you" lights.
You can control the colors and flash patterns of Crystal Aqua Trees by Right and Left side of donation boxes.
You can enjoy a variety of light performances by simultaneous donations into multiple boxes as well as single box.
A beautiful light and sound show will turn up twice in every hour.
Please come and see these special performances.

【How to donate】

Cash (Sony Building 1F Sony Square donation box and donation boxes at all 20 shops inside the Sony Building and the Sony City Osaki as well as at cooperating companies and facilities)

【How donations are used】

The Match Against Poverty is a charity football game organized by United Nations Development Programme (UNDP) every year since 2003, at the initiative of football legends and UNDP Goodwill Ambassadors Zinédine Zidane and Ronaldo to raise awareness and mobilize public opinion for the Millennium Development Goals (MDGs).The raised fund from the game was used for global issues including eradicating poverty.

【United Nations Development Programme (UNDP)】

UNDP partners with people at all levels of society to help build nations that can withstand crisis, and drive and sustain the kind of growth that improves the quality of life for everyone. On the ground in 177 countries and territories, UNDP offers global perspective and local insight to help empower lives and build resilient nations.
www.undp.org

【Match Against Poverty】

The Match Against Poverty has been held each year since 2003 at the initiative of star footballers UNDP Goodwill Ambassadors Zinedine Zidane and Ronaldo to raise awareness of the challenges of poverty and to advocate for concerted action to support sustainable development. (The annual Match conveys one strong message: “let’s all team up to end poverty.”)The match is supported by the Federation Internationale de Football Association (FIFA) and the Union of European Football Associations (UEFA). Its aim is to raise awareness and funds for global poverty reduction efforts.
www.undp.org/content/undp/en/home/ourwork/goodwillambassadors/match_against_poverty/

Website for more details. (Japanese Only)
http://www.sonybuilding.jp/csr/ainoizumi1312/

46th Ai no Izumi


 Tuesday, October 1 to Monday, October 14, 2013 

Peter Rabbit(TM) in GINZA

This event celebrates the birth of Peter Rabbit 120 years ago, from the pages of an illustrated letter.
The event introduces the history and charm of Peter Rabbit and of his creator, Helen Beatrix Potter(TM), and we are also planning various activities related to Great Britain’s Lake District, the location connected with Peter Rabbit, and to the picture book, “The Tale of Peter Rabbit.”

During the event, we will set up a Peter Rabbit Garden in Sony Square, in which several scenes from “The Tale of Peter Rabbit”
will be recreated. (Until October 13)
In the 1st floor Entrance Hall, limited goods from this event will be on sale must-haves for fans!
In the 8th floor Communication Zone Opus, valuable vintage goods and replicas will be on display to represent the world of Peter Rabbit and his creator, Helen Beatrix Potter.
We are also planning to give special presents to visitors, and to collaborate with restaurants inside the Sony Building, among other festivities.
Be sure to come and enjoy the beautiful world of Peter Rabbit and Beatrix Potter at the Sony Building!

Peter Rabbit(TM) in GINZA:
Dates: October. 1 (Tuesday) to October. 14 (Monday)
Location: Sony Building, Ginza, Tokyo
Cooperation: Sony Enterprise Co., Ltd. (Sony Building)

Peter Rabbit(TM) in GINZA


 Friday, July 19 to Sunday, September 1, 2013 

46th Sony Aquarium
Swim the Color! Sony Weaves the Sparkling Colors of the Churaumi.
*Free admission

The Sony Aquarium, a summer feature in Ginza, has come again this year.
The large, 14-ton water tank is located in the outdoor space around the Sony Building and contains live fish for everyone's enjoyment. OPUS on the 8th floor of the building, visitors can experience the imagery and sounds of the real ambience of Churashima and Churaumi in 4K images*. This was accomplished using Sony's CineAlta 4K camera, the F65, and Sony's digital single-lens reflex camera, the α99.
In the Sony Showroom, Sony's products and technology are used to reveal to you this Churaumi Colorful Wonderland and its life forms.
You'll enjoy the charm of Okinawa Churashima and Churaumi in the Sony Building again this year. All shops in the building will provide food menus that make you feel like you're in Okinawa and offer promotional competitions using social media.

* These images have over four times the video imaging data compared with Full HD (high-definition) video images, which only have a resolution of 1,920 x 1,080 pixels (2.1 MEGA pixels).

1F Outdoor Tank [Outdoor Event Space] 11:00 to 23:00
A Large Collection of Okinawan Fish from the Okinawa Churaumi Aquarium!
These fish replicate the world of Okinawa's oceans. There is the 1.5 meter long moray eel and, for the first time, a lemon shark that was born this year in the Okinawa Churaumi Aquarium, as well as the double-lined fusilier, the official Okinawa prefecture fish.
Take a look from behind this large aquarium and you’ll see a world in which the fish appear to be swimming through the streets of Ginza.
*Watch the fish being fed. Feeding times are from 11:30 to 12:00 and from 16:00 to 16:30.
* Feedings are subject to cancellation or changes in time depending on the weather and the condition of the fish.

1F Tropical Fish Tank [1F Entrance Hall] 11:00 to 19:00
Take a look at the colors and mimicry of the fish that live in coral reefs!
Carefully observe the bicolor parrot fish, whose colors differ between male and female; the Emperor angelfish and Pomacanthus semicirculatas, which have completely different patterns depending whether it is a young fish or an adult fish. Also observe the left-eyed flounders and bearded scorpion fish. See if you can figure out where they are.

1F to 2F Churaumi Colorful Wonderland [Sony Showroom: 1F 1D Floor and 2F 2A Floor] 11:00 to 19:00
Experience Mysteries of Nature!
Using Sony technology, Sony Showroom reveals the mysteries of the colorful nature and sea creatures that live on Churashima and in the Churaumi.
You’ll discover the mysteries of these various colorful creatures, something impossible to do in the cities. Unravel their mysteries with a Bravia 4K compatible LCD TV. Experience them through the fisheye effect of the lens of the Sony “α” camera. Hear them through the animal sounds recorded in the forest through Sony headphones. Enjoy all this with the whole family.

8F 4K Sony Aquarium [8F Communication Zone OPUS] 11:00 to 19:00
Experience Churashima and Churaumi on a 200-inch screen!
Video showing the beautifully brilliant colors of the sub-tropical environment of Churashima and Churaumi was shot using Sony's CineAlta 4K camera “F65” and Sony's digital SLR camera “α99”. It was projected using Sony's 4K SXRD projector.
In addition, when recording the video, the sounds of nature?sound of the wind, sounds of the rain and the waves, and sounds of the birds?were all compiled in 96 kHz, 24-bit high resolution for an original musical composition by music arranger and pianist Nobuyuki Nakajima. The reference model R Series SS-AR1 speakers, Sony's highest-end speakers, and the multiple channel integrated amplifier, the TA-DA5800ES, were used to reproduce the sounds.
Enjoy the high-resolution video images and high-resolution sound on a 200-inch screen, which gives you the feeling of being right there in the middle of Okinawa's magnificent nature.

 

46th Sony Aquarium


 Friday, April 26 to Sunday, May 12, 2013 

“Gaspard and Lisa Go to the Sony Building 2013”

To celebrate the release of the new “Gaspard and Lisa” picture book, the Sony Building in Ginza, Tokyo is holding an event that allows everyone to enjoy the world of Gaspard and Lisa.
Neither rabbits nor dogs, but with charming looks, the extremely popular Gaspard and Lisa come straight from Paris.
During the event, the entire Sony Building will be awash in the world of Gaspard and Lisa.
In the outside event space Sony Square, one scene from the book, which is seeing its first release in Japan, will be displayed using flower art.
In the 1st floor Entrance Hall, limited goods from this event will be on sale – must-haves for fans!
In addition, in the 8th floor Communication Zone Opus and in the Sony Showroom, visitors will be able to experience the world of the picture books in a novel way, thanks to a collaboration between Sony products and “Gaspard and Lisa.”
Visitors will also be able to enjoy other limited features, such as original menus only available during the event.

© 2013 Anne Gutman & Georg Hallensleben / Hachette Livre

Gaspard and Lisa Go to the Sony Building 2013


 Monday, March 25 to Sunday, April 14, 2013 

World’s First*1 Reproduction of Kabuki Tradition and Originality in Vivid Sony 4K*2 Imagery
“Kabuki in 4K” Commemorates Opening of New Kabuki Theater
~The World of Kabuki Experienced in Sony 4K~

The Sony Building in Ginza, Tokyo, in collaboration with the new Ginza Kabukiza theater, brings you an all-new moving experience with the world’s first reproduction of the tradition and originality of Japanese kabuki in state-of-the-art, high-definition, high-resolution Sony 4K imagery.
Visitors to the Communication Zone OPUS on the 8th floor can enjoy the world of kabuki, filmed on a Sony F65 CineAlta camera, in stunning 4K imagery. A segment of the play Yoshitsune Senbonzakura (“Yoshitsune and the Thousand Cherry Trees”) as well as interviews with Ennosuke Ichikawa and Kankuro Nakamura (both famous young Kabuki actors) will be shown on a large, 200-inch screen in 5.1-channel surround sound.
The Entrance Hall on the 1st floor showcases Sony’s 4K motion picture CineAlta cameras, the F65, F55 and F5, as well as Sony’s 4K technology, and displays the actual lion cub costumes used in the kabuki play Renjishi.
The Sony Showroom exhibits the costume used to portray Tadanobu Sato (warlord at the end of the Heian Period), performed by Ennosuke Ichikawa in Yoshitsune Senbonzakura, and visitors can view the part of the play in which the costume was worn on a BRAVIA 4K LCD TV. The Sony Showroom also lets you experience filming and screening the beauty of kabuki using Sony products.
Don’t miss this chance to appreciate the world of the traditional performing art of kabuki in Sony 4K high definition.

*1 First time to film and screen a kabuki play in 4K in cooperation with Shochiku Co., Ltd.
*2 4K provides more than four times the volume of image data compared with Full High Definition (HD) (1,920 × 1,080 pixels, a total of 2.1 million pixels).

World's First Reproduction of Kabuki Tradition and Originality in Vivid Sony 4K Imagery Kabuki in 4K Commemorates Opening of New Kabuki Theater ~The World of Kabuki Experienced in Sony 4K



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